Champion | Beatrix

Beatrix’s style is a modern running style that is based on SOFTSTAP outsole technology with a modern and fresh design, suitable for everyday outdoor and indoor activities. Focus on both classic cultural references and modern elements of everyday life. SOFTSTAP outsole gives elevation from running to everyday walking sneakers.

Colors

Gentler shades of pink, purple, and beige feel classic but yet still exciting in their own ways. Vintage neutral colors, but makes them a bit more refreshing by adding shades of shimmer and glossy effect. 

The campaign