Lotto | Primark

Retro-inspired sports gear designs for both on and off the field. This collab centers around key sneaker pieces that can easily incorporate into any look, whether for the movies or the big game. Their iconic logo of a tennis court and soccer pitch superimposed and connected reflects unity and passion in sports and the values of respect and fair play.

Colors

Keep it super simple using the heritage Lotto color pallet and let the details do the talking and correspondent with actual color trends.

 

The campaign